What is Cinemagraphs?

Cinemagraph is a term created by Kevin Burg and Jamie Beck. It refers to a still image that contains a small section that moves repeatedly. It was used during their collaboration on a story of New York’s Fashion Week.

Basically, the image is a GIF (Graphics Interchange Format) with very little movement. GIFs are used mostly in memes found on Tumblr, Reddit, Facebook and other social networking sites. The GIFs found on these sites are usually short movie clips that are funny or intriguing. The clips loop indefinitely.

The difference between those funny clips and cinemagraph is the ability to make a certain section of the image alive. The image looks realistic and thought-provoking.

The idea is to create a movie clip with only a certain part moves and will loop indefinitely. Imagine an image of a person with its hair moving as if blown by a soft breeze. No other part of the body is moving except that hair which goes back and forth.

To create cinemagraph, the concept should be focused on one or two moving objects while the rest are static. Examples are the changing expression of a face or swaying of leaves. Overlapping the movement with other objects will create problems when editing.

A tripod is required while shooting the raw video. The goal is to make sure the surrounding objects are steady. Shaky hands will disrupt the effect of stillness. An image editing software like Photoshop is required to edit and isolate the moving object while keeping the surrounding objects static.

A lot of people are using this technique for different purposes like movie posters, campaigns or just advertisements.

Do you have your own cinemagraph image? What is the concept? If possible we would love to see it. You can share yours by commenting below.